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Growth in
the restaurant business
Restaurants with a draught beer volume of less than 50 hectolitres a year are the fastest growing segment in the industry worldwide - and the least loved by breweries! Over 70% of all pubs and restaurants belong to this group.
It was especially these small businesses - with a dispensing volume of up to 70 litres a week - that we had in mind when smartDRAFT™ was designed as an economical alternative to over-dimensional dispensing systems and beer in bottles or cans.
Two-thirds of all beer drinkers prefer the flavour of draught beer to bottled beer. So it's a great pity that in lots of restaurants and catering businesses, so many of them are not able to enjoy the full flavour of their favourite drink. A dispensing system that is too big and consequently under-used, has the wrong settings, inexperienced bar staff and had suffers a lack of hygiene leads to poor dispensing quality and a diappointing drink.
• Premium quality generates increased turnover - thanks to more satisfied regular and new customers
• New market segments can be opened up more profitably
• Low investment costs compared to conventional dispensing systems
• No maintenance costs
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